Online lead generation is something the majority of businesses dabble in, but there are a few companies that really understand it, and as a result, outperform the competition in revenue growth. Join the ranks of the marketing-savvy by studying the Lead Generation Ecosystem infographic, designed by Straight North that manages complex campaigns from start to finish.
The infographic is a visualization of how all the many parts of an Internet marketing campaign fit together. At the center of everything is the COMPANY WEBSITE, where visitors are funnel in from traffic sources and convert either by submitting a form or placing a phone call. Talented execution is needed above and below the website: The dual challenge is to bring in a growing amount of qualified website traffic, and to manage the conversions and data to maximize close rates and to feed reporting that serves as the basis of ongoing campaign improvement.
See the entire Infographic here:
With more than 25 years of sales and marketing experience, Brad Shorr is Director of Content Strategy at Straight North, a B2B Internet marketing agency in Chicago. Brad’s articles have been featured on top online publications including Smashing Magazine, Entrepreneur and Forbes.You can follow him on Twitter